The Problem
Personal injury law is an intensely competitive field, both in terms of organic rankings and paid search advertising. In Orange County, where personal injury firms are willing to invest between $50 and $500 per click, the stakes are high, especially with over 46% of clicks being directed toward the top three paid ads. Gaining traffic through organic rankings can be an arduous task, particularly in saturated local markets.
In the past, due to the exorbitant costs associated with competitive ad auctions in the personal injury space, paid media wasn't a viable option for The Law Offices of Daniel Kim. Furthermore, their online presence was limited, making it challenging to attract qualified traffic through local searches. Recognizing the need to bolster their local SEO endeavors, the Law Offices of Daniel Kim sought a solution to enhance their website traffic.
Our team understood that by focusing on local citations and geo-targeted link building, we could significantly enhance their online visibility, allowing them to outshine competitors in Southern California-based searches. Additionally, recognizing the limitations in the Law Offices of Daniel Kim's website design, we knew that a more conversion-focused UI/UX could lead to remarkable improvements in overall site conversions.